forced diversity in advertising

You rock! That platform is nearly as bad as Facebook in its censorship of free speech. Consider that Luke Skywalker was 57. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. I happened along this post because I have been observing everything you mentioned. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. This is far from reality. And the matchmaking app ads show black people or gays. Walt is rolling in his grave.. As another poster mentioned the bullshit detector is immediately triggered. The healthy choice, I think, is to get off of social media. Spot on Elizabeth! Indeed we do. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? The home security ads all show white male burglars. My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. I would agree, but Im kinda old and untrained for warfare against my country. If more ad people want to be activists, this idiocy of Progression will ALWAYS INCREASE because the ACTIVISTS need JOBS! Drop me a comment or an email anytime! I am not the only person noticing all this. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. Thank you Cranky Creative for your courage. Click the DOWNLOAD NOW button for the full report. Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. Explaining why many of our business leaders and politicians are in favor of these things. ELI5: What is forced diversity? : explainlikeimfive Thanks for your comment! I bet Im not alone.and the funny thing is, I am not a straight White male. Though I will say that Ive been seeing more Asians in commercials than whites now. Politically correct is out of control!! Its fine to be neutral. As a race, were actually the minority of the world, I wonder how many people know this. How many rainbow-colored logos did you see in June? At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). are being promoted by females. Nysha King, MRINetwork, Diversity is important but needs to fit your target audience. Is this social engineering or some type of reparations for past indiscretions? You can use polls, surveys and other review processes to ensure that the groups you are representing relate to and approve of your messaging. But what I was trying to say was that I was getting disturbed by not only the minimization of white people in advertising but also the (excuse my language) pussification of the masculine American male, but grown men and boys. What is the Whitewashing of black people? Like what happened with that BLM founder after she bought four million-dollar homes in L.A. The only good Lia has done is prove without a doubt that males are stronger than females. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. that detergent is not that good, but that is besides the point. Off the subject but There needs to be set a new standard for the determination of male and female. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. If so, then by golly, you should care. We are living the nightmare of Atlas Shrugged whodathunkit? Well, the fair-minded ones do, anyway. It requires focus and a deep, longstanding commitment. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . And, guess what? Trying to be politically correct. Not just in the race area, but other sensitive areas. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. These schemes absolutely have a shelf life and we are at the end of ours. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). Its much, much bigger. Youre right, Zan. I find the media, the big corps, anti-social media, etc., quite nauseating. TV is unwatchable now, its vile. some stick and become part of the public consciousness. Yes, being a blonde haired man, Ive noticed that too. What have we allowed the wicked and perverse among us to do to our poor boys? Because of course, white men are the only ones who ever mansplain. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Honestly, I dont see this getting any better. Like, they must feel like theyre totally at the edge of Corporate Americas mind. For example, women are now gaining more ground in the world of cinema. Its all a way to appease them. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. I just press the mute button and minimize the picture in the corner of the screen until it is over. Theyre the ones producing the work. Omgggggg now the woke tards are picking on the NHL? Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. As you can see, you are hardly alone. Modern Disney loves her plan! Predictably, not one person had the courage to comment. Like I said, Im a 64 year-old liberal. Infiltrated from within. Yep, that about describes our institutions today. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. Its the only effect Ive personally seen. . Id like to add some thoughts to some specific points Advertising Agencies are still mostly filled with college-degreed White males, and although this is changing they still have ideologies motivated toward the Left. By watching TV commercials today you would think that 70 to 80% of the population are people of color. Its the far left wing radical idiots that want to appease people of color. Youre not alone in that theory, Anonymous. Yes embarrassingand since you say this Im guessing you are black. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. Whats going on with the weird representation in American advertising? Not just all blacks do this. (Although, a quick Google search shows most of these body positivity models to be black, of course.) Gay couples have no business in shows aimed at three year olds. Do not lie, do not cheat, and do not steal from anybody or anything. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. They just walk in during broad daylight and take the hell whatever shit they want!! I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. But must we pay for the sins of our fathers forever? It makes my skin crawl. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. White men ARE shown to be bigger/ plus-sized. Many years in fact. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. Get the best people, dont create some arbitrary demographic mix. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. What if someone came out with the All White Network? It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. I like you already, Cathi! And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Anything goes now.save for Christmas that is. There is so much going on that really is inter-related. Its annoying to see so much over representation. Look at the new TV show Everythings going to be all White..its 100% racist. Its not from the big companies and not network or mainstream cable providers. There is no hard and fast rule for diversity. It would seem that racism is alive and well, and Im not just talking among white people. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. The findings are simply not believable. Its all so twisted, isnt it? Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. not what we are seeing on TV. But now we have this transgendering mushroom cloud appearing. We all are being subjected to a new society. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. Anyone with healthy self-confidence does not require the culture to prop up their egos. Their lie is exposed when those with higher Motivational Values are not all white! Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Yay, a 19th century painting, so at least white people DID exist! Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. But if they are patient enough, they will finally find this one Im not talking about changing demographics. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. I never watch commercials or ads. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). The Time for Diversity in Advertising Is Now | Entrepreneur Always point the finger at some one else and never accepting responsibility for their actions. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. That is the main problem. I cry for the state of America these days because as previously posted, I date back to much better days. Powers that be in Hollywood and on Madison Avenue want women to stop breeding with white men. Fake green and inclusion narratives? When the Open subjects each of Serenas opponents to a 5 minute video montage celebrating Serena as they stand there waiting to play her is going a little too far. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Is it just me, or is the world falling apart? BLM will NEVER BE SATISFIED. Brad, thank you for your thoughtful comment. blacks commit hate crimes at twice the rate Thats the crux of it, isnt it, Vi? (See inset.). As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Youre right, Joey TV *is* unwatchable. Who are they kidding? As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. Woke companies like Mars are way ahead of you, having already revised their M&M candy characters to reflect a more dynamic, progressive world.. I think it is multifactorial but I see globalist propaganda as the main force. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. How I would love to sit down with you and talk about all of this. (See Coke.) Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Turns out, its true. I think another reason companies are doing this, is because they are trying to change the Black culture. Its all getting lame and predictable. https://en.wikipedia.org/wiki/Brother I feel terrible Im starting to feel this way. yes white males need not applyespecially blonde males racism, discrimination. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America.