I love fashion and I want to continue to express our world through it. It is no wonder as the the labels designer Thuy Nguyen is a painter who graduated from Hanoi Fine Art University. Luxury brands spent decades turning design, aspiration, and high-quality goods into a $380 billion global behemoth. The company has gained a lot of reputation for manufacturing good and healthy milk with a nearly negligible amount of contamination. Instagram is a visual platform that allows luxury brands to showcase their best work. Rustea is a minimalist, free-size clothing brand for those who want to be cozy and comfortable. According to the Worlds Top Exports data, from 2018 to 2019, wine consumption increased by 173.6 percent. Big European luxury brands continue to appeal to the quality and logo obsessed shoppers of Asia. Lindas Insights: I like the central idea of encouraging people to be different. 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Tran Thi Hoai Anh, GlobalLinks founder and president, said the new store will occupy the Pham Ngoc Thach Street frontage of Diamond Plaza, adding to her portfolio of multi-brand luxury boutiques, Runway and RRR, which have several locations in both Hanoi and Ho Chi Minh City. We just decided to use natural fabrics because we care about the environment, explains Hoang Anh. And theyre sustainable, explains Jo. In no order of preference, these are our top 8 Vietnamese brands worth checking out! Here are our top 8 fashion boutiques worth checking out in town. At the same time, DAFC, which runs over 60 luxury brands, including Cartier and Rolex, announced its sales in Vietnam were up by 35 percent in 2020. Provided a business line is not on the [governments restricted] negative list, investors are pleasantly surprised at the potential ease of foreign ownership. Ive been following the brand from the very beginning., I really like that they respect Vietnamese culture in every collection by sourcing their silk locally and by taking inspiration from Vietnam. GlobalLinks Tran, however, says brands make an informed strategic decision on whether to go it alone or partner with an experienced local distributor. An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals whats at stake for both local and global brands in an industry in the midst of vast change. The company is a milk and milk-based products manufacturing company in Vietnam. In 2010, Vietnam has imported $5.7 billion of luxury goods, increased of 14.2% from 2009 (Ministry of Industry and Trade) Vietnam is following India and China in becoming a new booming market for luxuries. Dior continues its steady ascent. Ive spent years traveling to various traditional fine-craft villages all over Vietnam to learn their techniques. With the small quantities of leftover fabric, she makes small accessories like wallets and passport covers. There needs to be a holistic approach. ", Business of Fashion asserts that 'indeed, the world's leading luxury fashion brands such as Gucci, Louis Vuitton, Dior, and Chanel,. Tom positions his sturdy tote bag, made of linen and canvas, as an alternative to leather bags. By 2026, the country will have25,812 high-net-worth individuals(UHNW)with liquid assets of at least US$1 million. Prices: $60-$210. Women. According to Metisekos website, it is their unique textiles that makes them stand out from the crowd, We draw from inspiring Vietnamese landscapes and folk traditions to create original fabric designs that capture the essence of this enchanting country. Vietnam's personal luxury goods market is complemented by hospitality offerings like the Dolce Hanoi Golden Lake Hotel, which markets itself as the world's first gold-plated luxury hotel. As Vietnamese fashion for women continues to take great strides into the high-end international market, weve put together a list of seven designers. As international borders are only beginning to slowly reopen, no one can predict the extent to which repatriation of luxury spend back to Vietnam might fall away as both grey market activity and legitimate travel retail resumes. . From dreamy to frenetic. Vietnam is home to talented designers whose brands are increasingly being thrust into the international spotlight. Founded in 2011, the high-end Vietnamese fashion brand Metisekos concept is all in the name. I still believe there is a lot of room for distributors to bring in more brands and set up more stores and operate more e-commerce platforms, Gautier adds. He reduces waste by using leftover fabric to make accessories and has plans to use canvas to package his products instead of paper packaging. Fashion. Top-tier luxury houses like Dior, Louis Vuitton or Gucci as independent operators,, have been successful in Vietnam because they have a lot of legal and financial support to hire a good [local] business team.. Thanks to these FTAs, luxury goods can become more affordable, allowing more access to shoppers. Save my name, email, and website in this browser for the next time I comment. You should raise your budget from 350$ to approximately $650. The advantage for Vietnamese designers is that they can offer customised pieces tailored specially for Vietnamese customers, while most international ready-to-wear luxury brands cant, said Trang Le, founder and CEO of Vietnam International Fashion Week (VNIW). With six years of experience, Devons collections have conquered fashion runways from Vietnam to Paris, and have become favorite choices of top fashion magazines such as Fabulous UK, Dep and Harpers BAZAAR. In the meantime, brands that have not been popular in Vietnam such as Off-White, Ambush, and Amiri have also started to open their first flagship store in Ho Chi Minh City. Meanwhile, the first Vietnamese female designer known to present a collection at New York Fashion Week, Phuong My, has her collection available across 20 countries. The gap between Vietnams increasingly diverse tourism sector and Thailands more advanced travel retail market also has the potential to narrow. The agreement, which took effect in August 2020, saw Vietnam reduce import tax by 65 percent for goods from the EU, with the remainder being removed over a 10-year period. Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. Vietnam's startup sector benefits from a myriad of supportive policies and regulations. For more information read our Terms & Conditions. Strongly influenced by the image of Asian women and their exquisite virtues, Phuong Mys designs emphasize feminine silhouettes with a modern twist. Thu Vu, founder and CEO of Coco Dressing Room is here to break the cycle of buy-and-throw-away fashion Thu strongly believes that clothes should be worn beyond just one season. At present, they have a permanent store in the city centre at The Joi Factory, an ideal place to pick out items and have a cup of coffee. Styles from Metiseko's new organic cotton collection. Her garments are a perfect balance of clean cuts, luxury fabrics, and bold patterns. Valentino has reported a 62 % increase in online sales for 2020. I still believe there is a lot of room for distributors to bring in more brands and set up more stores and operate more e-commerce platforms in Vietnam. In 2020, Vietnam overtook Thailand as the Southeast Asian country with the highest ownership of iPhones by proportion of population. It brought two new fashion brands to Vietnam last year, Tiffany & Co and Montblanc, and opened their first stores in Hanoi and HCMC respectively. Prioritizing wearability and functionality in its designs, TimTay is designed for people of all ages who share a love for comfort and the environment. Vietnams legal hierarchy of laws, decrees, and resolutions in the past resulted in the slow or ad-hoc implementation of investment laws, whereby there were often gaps when new laws were introduced, and conflicts with old guiding documents that did not match with the new laws. The Southeast Asian nation was of the few countries to experience GDP gains in 2020, when the world was besieged with Covid-19. Though the glamour quotient kept high society matrons talking about the gala for weeks, business leaders were focused on another aspect of the event that had piqued their curiosity. The event lured about 100 VIP clients and celebrities from across the local film and music industries to a private showing of the brands Love Parade collection. Underdeveloped corporate legislation is one of the reasons for the hesitation among foreign companies that wish to enter the country. The luxury industry in Vietnam is still underserved and underestimated despite the countrys growing demographic of high income and the countrys distinct favor of luxury brands. For his outstanding contribution to the Vietnamese Haute Couture Industry, in 2014 Nguyen Cong Tri was the first Vietnamese to be recognized by the Asian Couture Federation. Grimm DC has become a favorite brand for shopaholics because everything can be found here. 1: 1: Porsche: Germany: $33,713M: $34,326M: AAA: AAA-2: 3: Louis Vuitton: France: $23,426M: $14,858M: AAA: AAA-3: 2 . But in fact, Hoang Tu and Hoang Anh didnt explicitly intend to make a sustainable Vietnamese fashion brand. Apr 12, 2022. With the worldwide success her two labels have achieved, Phuong My has been named one of the top 30 most successful Vietnamese people under 30 by Forbes Vietnam in 2015. They mostly get their supply from people clearing out their wardrobe. Proficient in pattern-making and folding, her trademark motifs are 3D and asymmetric shapes, creating timeless essentials for women who are menswear enthusiasts too. I incorporate minor trendy details, like stripe variations, while retaining the everyday wearability of the clothes, she explains. To Linda, its all about appreciating the art of fashion while paying attention to how the clothing was made. This will set the trend for the car market in Vietnam as other electric vehicle models have also launched in the Vietnamese market in the first half of 2022 such as the Kia EV6, Mercedes Benz EQB, Mercedes Benz EQE, and Mercedes Benz EQS. Knowing her target audience, Coco Dressing Room runs pop-ups in cool, hip places across Ho Chi Minh City like Lusine and Le Cafe Des Stagiaires. Metiseko was founded almost a decade ago by Florence Mussouand Erwan Perzo in Hoi An. ; Most brands, especially those in the top 10 . Vietnams high spenders choose premium, expensive wines mostly from France, Italy, Chile, the US, and Australia with French wines representing 35 percent of the market share. But she is actively developing the transparency of Profile Man. Our world-class team of fashion and luxury consulting experts applies expertise, proprietary tools, and Future of Retail framework across every facet of the value chain. This caused frustration among investors, said Matthew Lourey, managing partner of Acclime Vietnam, in a recent interview with Vietnam Investment Review. Marc Jacobs: Quirky, Playful, and Fashion-Forward Designs. There is a sizable gap between Porsche and Gucci, and this has been widened over the past year. Updated April 24, 2022 62.4k votes 9k voters 360.9k views. SOVRN pays a default commission of 12% (dropping to 9% on markdown products) and cites an average order value of $231.19, with an average conversion rate of 1.1%. Inspired by Vietnams military, it won first prize in the New Idea category at the Vietnam Collection Grand Prix 2000. A guide to unlocking opportunity in emerging and frontier fashion markets. But basic pieces never fail usthey are long-lasting. While the most exclusive luxury brands sell truly expensive and uniquely stylish pieces, fashion houses from Salvatore Ferragamo . The high-net-worth demographic in Vietnam is forecast to grow faster than in many of the more established luxury markets of Southeast Asia. These players hold a dominant share of the overall market. The Moi Dien Ba Gang tote bag launched in March is a prime example of Toms dedication to provide sustainable solutions to problems in the fashion sphere. Nosbyn is also one of the few Vietnamese casual clothes fashion brands to be stocked in the US in San Francisco and Los Angeles. Tabio. Also, I think making unisex clothes is another way to be sustainableyou and your boyfriend can share clothes!, Location: 7 Duong C22, Tan Binh, Ho Chi Minh City, Rusteasminimalist free-size styles are cosy and comfortable, like when you sip a hot cup of tea.. Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. Kids. In French, metis or metissage is used to describe something that is a combination of two different cultures, Erwan Perzo explains. Recently her designs were even the star of a movie, Co Ba Saigon, about an ao dai tailors in pre-75 Saigon. 2021 . As per World Data Lab, with a middle-class forecast to reach 56 million by 2030, Vietnam is set to leap eight places from its current 26th in the global ranking of 30 economies with the largest middle-class populations. Founded in 2002, Nem is a luxury Vietnamese fashion brand offering its branches all over the countries. Local fashion e-commerce start-up Coolmate, which recently completed a $1.1 million fundraising round, said its revenue last year was up 3.5 times compared to the year before, reaching $6 million. SSENSE's luxury fashion affiliate program is available through two networks: SOVRN and Skimlinks. Overall, the luxury brands (these included Hugo Boss, Kering (Alexander McQueen, Gucci, Stella McCartney, etc.) The brand is known for using traditional materials like Vietnamese silk and brocade, paired with intricate beading and embroidery work. Several luxury brands want to enter or expand their presence in Vietnam since its retail market is growing, while rentals are low compared to other Asian locations such as Singapore and Hong Kong. Lam was a runner-up in Vietnam Project Runway in 2013 and became Elle Designer of the Year in 2014 for his first label LAM GIA KHANG. Thuy Nguyen founded Thuy Design House in 2011 with hopes of blending art and fashion. We feel overwhelmed by the options in our wardrobe, none of which seem wearable. In 2019, the industrys export value of US$39 billion contributed to 16% of total GDP, and this was a year-on-year increase of over 8.3%. Co-founder and designer Hoang Tu is very active so she prefers clothes that are light, comfortable, and versatile, similar to the ones she designs for the brands Casual collection.. That makes Linda the perfect person to curate sustainable fashion in Vietnam. As a graduate of Ho Chi Minh City University of the Arts, Nguyen Cong Tri immediately impressed the industry with his very first collection Green Leaves. Through his Vietnamese fashion brand, founder Tom Trandt wants people to not be afraid to stand out and embrace their identities. Cong Tri Designer Nguyen Cong Trai is considered one of the most influential Vietnamese fashion designers. Peace United was born to build a Hip Hop community in Vietnam, as well as an organise street art and cultural activities. However, according to Lourey, the bigger picture for foreign brands is that recent changes in Vietnams Law on Investment 2020 have led to an improved business environment with greater certainty. When you mix natural fabrics with synthetic ones, the brand is no longer sustainable. In addition, whether its cotton, silk, or linen, Jo makes sure to maximize the use of fabrics by precisely mapping the best way to cut out the clothes. Born and raised in Hanoi, the nations capital, designer Thuy Nguyen was strongly inspired by traditional art and Asian paintings from an early age. 2022 . Tom and his team are not afraid to produce genderless-silhouettes, source deadstock fabric and materials, and rely on the digital rather than paper to produce information. Visit the Moi Dien studio, now in the heart of Ho Chi Minh City. . In this post, we discuss top consumer brands that have most or a significant amount of manufacturing in Vietnam, including: SAMSUNG NIKE INTEL FJLLRVEN ADIDAS LG THE NORTH FACE FOXCONN MERRELLS FOOTWEAR EVERLANE Other Notable Brands Where do Vietnamese shops get their discount brand-name products? In 2011, she returned to Vietnam and founded Devon London. The Vietnam Briefing Magazine was first published in 2009, and is contributed to by investment professionals based in Vietnam. Long before coming back and opening VIFW Spring Summer 2017, Dutch-Vietnamese designer Xuan-Thu Nguyen had been recognized worldwide as a guest member of Frances Haute Couture Federation. Vietnam Briefing highlights opportunities available in the luxury market industry for investors considering the countrys growing middle class, robust economic growth, and an appetite for luxury goods. 3. And even though Indonesias population size is nearly three times bigger than Vietnams, it has only marginally more millionaires. Gucci and Tiffany are among the brands investing in the Southeast Asian market. Gucci. For Vietnam, the textile and garment industry is one of its key industries, and Vietnam is amongst the top textile producing and apparel exporters in the world. Coco Dressing Room sells pre-loved clothing from various international designers and local fashion stores. Trending now. Vietnam International Fashion Week (VIFW) CEO Trang Le with designer Vo Cong Khanh and models in the May 2022 edition. The statistic shows the leading fashion store brands in Vietnam in 2020, ranked by the number of stores. Vietnam recently has signed several new-generation FTAs such as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU-Vietnam FTA (EVFTA), the UK-Vietnam FTA(UKVFTA), and most recently the Regional Comprehensive Economic Partnership (RCEP), where tariffs and regulatory barriers are reduced. Voting Rules. Taking a step away from fashion designers, we introduce Tabio. Styles from Metisekos new organic cotton collection. 2021 . Men. Vietnam's Luxury Market Is Heating Up Gucci and Tiffany are among the brands investing in the Southeast Asian market. To inspire, educate, be relevant. Here are our top 8 fashion boutiques worth checking out in town. Find spotlight and explainer articles, news updates, factsheets, useful tools, as well as webinars featuring on-the-ground advisors. Hanoi Radio Television Particularly, Italian luxury car brand Lamborghini announced its return this month after a year of inactivity. Cancel. 8690427 7565603 5899505 6264703 7955323 seotmstmp mobdev. That means international brands depend on the ability of the distributors to develop and make the investment to expand their retail footprint, which creates its own set of difficulties sometimes for brands to develop properly in the market.. We all have days when we just dont know what to wear. Tiffany & Co and Montblanc, and Christian Louboutin have also begun to open their first stores in Hanoi and Ho Chi Minh City. Theres mass production of fabrics that contain toxic chemicals that eventually end up in landfills, explains Tom, its unethical and unsustainable., Theres mass production of fabrics that contain toxic chemicals that eventually end up in landfills, its unethical and unsustainable. Moi Diens founder Tom Trandt. The global luxury apparel market size to be valued at USD 84.04 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 3.5% during the forecast period. Though some brands continue to underestimate the market, others are investing in retail outlets where clients are often underserved. The coronavirus pandemic changed it all in a few short months. Sustainable fashion isnt just about using natural fabrics. Learn more about Vietnamese fashion with our article about sustainable clothing, or if youre more into shopping, check out a related piece about Millennial Fashion Stores In HCMC. Audi CBU overtook Mercedes-Benz to reach the second position since 2010 in imported luxury CBU and enjoys the stronger growth since then. Vietnam; At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. The Best Luxury Fashion Brands. A graduate of RMIT with a Bachelor of Fashion Merchandise Management, fashionable and straight-talking, Thu is not afraid to voice her opinions. Its fashion items seem to be as expensive as other international brands (expect $70 for a decent dress). Customers can shop at CONG TRIs three locations at the centre of Saigon, where off-the-rack options are available, or pieces can be custom made with 10 days lead time. CONG TRI is a subsequent luxury label in Vietnam which is established by Nguyen Cong Tri - the most Vietnamese famous fashion designer. US. Take a trip to Ho Chi Minh Citys central districts to understand the fashion renaissance bourgeoning.