He has credibility within the company as a career "car guy" -- the ultimate compliment in the Motor City. "It's huge for GM and they have to deliver on this product cycle," Michaeli said. I know that thing is 750 horsepower," Hunter-Reay said. General Manager at Rizza Cadillac Buick & GMC. Zipse was named Chairman of the Board for BMW in August 2019, and started his career at the automaker as a trainee in development, technical planning, and production in 1991. If you go see an EV, you want to drive onea lot of people havent yetand not having a charger on site doesnt work. Our 2022 Corporate Giving Report shares how, among other things, were supporting our Motor City home. He was Executive Vice President - Global Product Development, Purchasing and Supply Chain of the Company. Tesla pioneered selling vehicles online. Thank you, Dr. Tobias Snner and the entire Kap team for 50 incredible years of collaboration and many more to come! While the parent company was lurching toward bankruptcy, he was gaining experience in every aspect of running a business, said Jim Hall, principal of auto consultancy 2953 Analytics. That's a year later than this . "Wall Street wasn't going to reward GM for just posting sales numbers if they were gamed" with discounts, he said. And so, you know, the early mass production of an. GM does more than make cars here. Mark proudly served his country i Of that $7 billion, a$2.5 billion investment will funda new battery cell manufacturing facility near Lansingand $4 billion will go to build EVs at an existing assembly plant, Orion Assembly north of Detroit. Im thankful to the Spring Hill and Cadillac teams for all their hard work. It also led to a lot of decisions on vertically integrating our battery platforms and cell chemistries. Remember the little guy buys cars too. Most of its top management team, starting with then-Chairman and CEO Rick Wagoner, were unceremoniously booted, much as Lloyd Reuss had been nearly two decades earlier. Do you get a pension?? 2 men found drugged after leaving NYC gay bars were killed, medical examiner says, Pittsburgh woman missing for 31 years found alive in Puerto Rico, School shooting survivor has emotional audition on "American Idol", White supremacist and Holocaust denier Nick Fuentes kicked out of CPAC, Skeletal remains found in Pennsylvania identified as man missing since 2013, IndyCar Series Detroit 2018 Race2 Pace Car Crash. Id also say, the culture in GM on safety is very different than it was five years ago, 10 years ago. From those onthe job to the weekend warriors and everyone in between, thank you! The 55-year-old Reuss whose father also served as GM president nearly three decades ago replaces Dan Ammann. Without getting into the detail of that one incident, I would say everything can always be better. Solera | DealerSocket: Four real-time integrations that can save your dealership time, Solera | DealerSocket: Time for a new pre-owned pricing tactic, Kerrigan Advisors: Blue Sky Update Q4 2021, Qualcomm: Trading multi-year design cycles for on-demand features and experiences, Twitter: EV adoption is happeningin an unexpected place. Elve Reuss. Speaking of dealerships, how do they have to change as they sell more EVs? Inside, he and his team mapped out the entire North American operation around the room. #eweek2023. Don't ever use that again.". Feb 14, 2023 at 6:46pm ET. I saw a mule on the road the other day. "I never thought that in my lifetime this would be at a point where we'realmost at the real transition where we acceleratein terms of the city and its employment and the technology and the companies that are here," he said. Reuss got his big break in 2001 when he was tasked with creating a new performance division where he got the chance to oversee development of a variety of vehicles, including the Chevrolet Corvette, as well as the reborn Chevy Camaro. It starts with the portfolio. Reuss has served as president of General Motors since January 2019. Copyright 2023 CBS Interactive Inc. All rights reserved. But as Dan Akerson, an industry outsider who joined GM post-bankruptcy, announced his retirement, the job instead went to another top lieutenant. #iworkforgm, Today we shared our Q4 and full-year earnings results for 2022a year of industry leadership and record deliveries for the Chevrolet Bolt EV and Bolt EUV. Mark Reuss with the 2013 Chevrolet Corvette Stingray pace car prior to driving it at the 2015 Iindycar Detroit Grand Prix (Chevrolet) Along with his engineering background, Reuss is an . That's why he wears a name tag like those at Disney World: "Mark. The Associated Press contributed to this report. Why honored: Reuss wasa central figure inGM's decision to pick Michigan, its home state, for $7 billion in investment, with most of that for electric-vehicle manufacturing. After working on the doomed Pontiac Aztek program, he created GM's performance division in 2001 as executive director for architecture engineering and was responsible for racing vehicles such as the V-Series Cadillacs and SS Chevrolets. Were actually building the Origin [GMs driverless taxi], alongside the Hummer and the Silverado at Factory Zero. Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. "Disney works for Disney; that doesn't mean it's going to work for General Motors," said Maryann Keller, principal of her self-named consulting firm in Stamford, Conn. Then, speaking of Ford's CEO, she added: "Tell me why Alan Mulally was able to change almost overnight the most politically vicious culture in the automotive industry and did it without changing people and without using Mickey Mouse.". He joined the automaker in 1983 as a student intern. Reuss had a tuxedo hanging in his car to wear that night to a long-planned event honoring his father's 35-year career at General Motors when his mother called. In fact, Kapuskasings EV charging infrastructure can pull over 2.5MW of electricity enough to power 1,500 typical homes. DETROIT (Bloomberg) -- Mark Reuss remembers the day, 20 years ago, when his father's career was blindsided. As president of General Motors, Mark Reuss made global headlines when the company committed to go all-electric with its vehicle lineup by 2035. At a break they jostled to peek in the windows, touch the chrome and, literally, kick the tires. DETROIT (Bloomberg) -- Mark Reuss remembers the day, 20 years ago, when his father's career was blindsided. "Was I impressed with it? Were also deploying 40,000 charging stations across the municipalities around our dealers. Yes Im a Proud Retiree. "Their product range right now is a bit old. ISSN 0005-1551 (print) These investments by GM have provenMichigan and the Midwest still dominate the auto industry. The company is ramping up production of new electric models like the Cadillac Lyriq and Chevrolet Silverado EV, manufacturing its own battery packs in a joint venture with LG, and trying to push forward self-driving subsidiary Cruise, whose operations in San Francisco have been disrupted by a serious crash and incidents of cars freezing in the road. From that, he said, he learned that he could often pick the race winner by seeing which team had prepared the most, much like he was asking his dealers to prepare for the 13 new Chevys coming in 2013. Reuss's efforts come as the organization of the company is changing. Haig Partners: Dealership consolidation trends, Haig Partners: Dealership valuation trends, Haig Partners: Dealership succession planning, Ally: Navigating the future of automotive retailing, Google: How a century-old brand is transforming the auto industry. "I am very proud to have spent my entire career at General Motors, and to now take on this new role is truly a great honor," Reuss said in a statement Thursday. As one of the top people at GM already, Reuss is considered a potential successor to Akerson, according to a person familiar with the thinking inside the company. Don't ever use that again., Stellantis CEO Tavares' 2022 pay fell 14%, Sponsored Content: Polymer Additive Manufacturing in the Electric Vehicle Sector, Sponsored Content: Speak Up With Confidence. In 1990, as the controversial chairman retired, Mark Reuss's father Lloyd was named GM president, but he held that post only two years before being ousted in the first in a series of activist investor-led revolts. "If you look at what we're creating here, it's really a very high-tech manufacturing and technology center in Michigan," Reuss says. This material may not be published, broadcast, rewritten, or redistributed. JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing, Kerrigan Advisors: Interview with Baxter Auto Group, Kerrigan Advisors: Interview with Hitchcock Automotive, OEC: How to understand what customers are saying when theyre not saying it, PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities, Pace Program Navigating advanced driver-assistance systems, Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership, REYNOLDS & REYNOLDS: Creating great retail customer experiences, REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? GM's shares, which on Friday closed at $23.28, would have to more than double to $53 for the government to break even. This button displays the currently selected search type. Mark Sandy, a manager with IndyCar, was a passenger. The Mountain Village in the Path of Indias Electric Dreams. Ad Choices, Driving Toward the Automobiles Electric, Autonomous Future. Share Memory. 48207-2997, Automotive News Twenty seven years ago, Mark Reuss' father Lloyd also held the position of GM. The country has discovered enough lithium to electrify every vehicle on its roads, but the massive deposit has tensions running high. He was born on March 23, 1947 to Philip and Virginia Reuss and resided in Neenah. Together, were establishing a chip supply corridor exclusive to GM. "For all of the talk of the new GM, it acts a lot like the old GM," said Jeremy Anwyl, vice chairman of Edmunds.com. He has put more than 20,000 GM employees and dealers through training by Disney. Buick and Chevy are also among the Top 3 for the best mass market brands. Mr. "I don't think we fully understand that, relatively speaking, there are very few of us cities that can say that theyare global," Messer says. From the propulsion system to power seats and tailgates, wind whistles, rattles, squeaks and cabin comfort, our Canadian engineers work hard to ensure GMs software and hardware features within our ICE vehicles and EVs will perform, even on the coldest of winter days. They say a picture is worth a thousand words and that's certainly true in this Twitter post from General Motor's President Mark Reuss.Making what we believe to be his first public comment on the 2023 Corvette Z06, Mark sounds like a proud father who is very excited about the future.. I dont see autonomous vehicles taking over and changing, widely, the distribution of people; I see them solving the problems of safety and congestion and emissions first, and then maybe someday that happens. Vice President, Canadian Technical Centre at General Motors, Fifty years ago, the town of Kapuskasing declared February 14, 1973, as GENERAL MOTORS DAY in celebration of the launch of GMs brand-new cold weather testing facility: the Kapuskasing Proving Ground. The WIRED conversation illuminates how technology is changing every aspect of our livesfrom culture to business, science to design. Mounting costs may doom the project. Got a confidential news tip? Were solving one of the greatest engineering problems in the world with autonomous driving. Reuss flew on a commercial jet to Las Vegas last month for private meetings with Chevrolet dealers and found himself seated next to a Toyota dealer, who wanted to talk about who would get the GM executive's vote in the presidential election. Automaker plans to go all-electric by 2035.