easyjet stakeholder mapping

Stakeholders are individuals, teams, agencies, and partner organisations. Focusing on improving the control and decision making across operations. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). Shareholders . 1. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. !-Keith GrencherBirmingham Business School. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. This can be attributed to the nature of economic trends plus the growing technological innovations. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. EasyJet has various opportunities which are emerging. increased competition has forced ryanair to reduce fare prices. In essence, it gives a reflection of the confidence that the customers have in this company. Digital Marketing and Social Media Strategy Analysis Report. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. al. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! 1. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Development and justification of an Easy Jet strategy map. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. A key aspect of planning for profitability is to sustain the core businesses of an airline. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Stakeholder analysis is a way to get help from key project players. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. About stakeholder mapping in Smaply and a step by step introduction. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. A. D. Chandler, Strategy and Structure (Cambridge, Mass. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. . Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Numerator is obtained after meeting dues of all claimants of contractual dues. This ration is an index of rate of return of risk takers. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. What is stakeholder mapping? EasyJet (2018), "EasyJet Annual Report", Published in 2018. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. 3. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We participated in last year's project with the SBTi, WWF, the International Council on Clean . on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. According to this airline, this airlines ROCE indicates a very steady company. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Cites enberg, d (2005, sept. 15). Stelios Haji-Ioannou (Greek) founded the company in 1995. The tools of stakeholder analysis mean that this is not a major problem for management. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Segmentation, Targeting and Positioning (STP) Analysis Report. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Creating a stakeholder map: step 1. Copyright 2023 Surperformance. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. people flying for pleasure are not being forced, so leisure travel would be considered excludable. (2020, September 26). For different referencing styles and detailed guidelines, please click here. this is unlike nonunion workers who are considered "at-will" employees. There are several strategic options which are available for this airline. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. You are free to use it for research and reference purposes in order to write your own paper; however, you Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Changing priorities for consumers to drive ancillary revenues, 1. Define the scope, goals, and desired outcomes of your project. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. easyJet will maintain its advantageous cost position through continued cost action. First choice brand and increasing customer loyalty. This is IvyPanda's free database of academic paper samples. I wrote an article with 20 Stakeholder Analysis techniques. Stakeholder maps provide four different types of value: 1. There are so many benefits you get from the proper implementation of stakeholder analysis. Table of Contents. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). IvyPanda. easyJet is building a network of key cities, broadening their presence across Europe. The plans are underway to increase the fleet of this airline. 1. Figure 22: Balance scorecard (a) for . Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. In case you want this report emailed straight into your email inbox, kindly share your details below. ensure the integrity of our platform while keeping your private information safe. Best EasyJet Topic Ideas & Essay Examples. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. 3. Conclusion 17 7 . It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively For instance, in . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 3. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. What we do. Furthermore, there is an increase in the challenges which are facing this sector. Explains that airlines say jobs at stake if fee hike approved. This is a ration which indicates the rate of return on equity shareholders investment. 4. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. This is because the airline has been able to capture key routes in Europe. they are very active in the political arena at the local, state, and federal levels. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Introduction and History. 2. employers' relationships with unions have become more hostile since the 1970s. Powerful Essays. Modern aircraft fleet with unparalleled network. Analysis, Pages 18 (4448 words) Views. easyJet being a 100% direct sell service had main focus on the internet marketing. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Gives Your Project Basic Structure. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow The company was established in 1995. Its headquarters are located at the London Luton airport, UK. : MIT Press, 1962) In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. All rights reserved. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . It is clear that the assortment of communication . When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. Heavy regulatory environment with three different European airlines regulators, 1. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Explains that the airline industry is impacted by current market trends, and externalities. Improving CSAT across the whole customer journey. why do airlines go bankrupt?. the total discounted cost stream is 8.4 billion. Good Essays. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. Map your stakeholders Home; About. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. they aim to be considerate to their neighbour while delivering value to customers.

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