Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. A goal that makes you stretch is good. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. One of the advantages of the Incident Command System (ICS) is: A. Describe the target audiences for the PIO. 'Ss S>*2MbX^f Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. Proactivity occurs during A. Resource Typing Definition for Response . I would urge you to be careful whenever you travel, Smith said. Generally, there is no review before modifications are accepted. *F ;/7Bw1p i~$^y' _r]
In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. C. is presented as a bad example of public information management. endstream
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FEMA does not endorse any non-government Web sites, companies or applications. Time is a crucial element in any public awareness campaign. Lets review the different types of communication tools in more detail, starting with print media. Spelling- and grammar-checking tools (printed and computer software). Please note that the is program now requires a fema sid to be used instead of your ssn. Increase community preparedness is not specific. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). %PDF-1.6
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Expert Help. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. AZ Department of Health Services Directors Blog. 524 0 obj
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It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Better yet is the number of people who call and request preparedness kits! The process for ensuring that a public information message was accurately conveyed is typically called: A. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. D. a required responsibility of the PIO as outlined by NIMS.. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. The good news is that preventing heat related illness is easy to do if you just use common sense. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Public information entails the processes and systems that enable effective communications with various target audiences. NIMS Description of the PIOs Responsibilities. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Social networking sites are online communities that connect people. Social Media: Preparedness 101: Zombie Apocalypse. Holding the session indoors, if possible. 1. Select it carefully and choose your background wisely. News releases are one of the most commonly used tools for PIOs. Campaign topics can range from recruiting volunteers to fire safety. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Select the right media to reach the target audience. Serves as an advisor to the Incident Commander. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. In this lesson youll learn more about creating public awareness campaigns. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Identify how messages should be conveyed. Are there warnings or other critical messages to be communicated to the public? The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. C. will transfer to a planning position if no media covers an incident. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. %%EOF
Access to you and the newsmakers or persons in charge. Emergency Management Institute
D. The ninety-five (95%) segment of the 95/5 concept, 5. . Uses correct grammar and contains no spelling or punctuation errors. Is the conduit for information to internal and external stakeholders. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Final Exam for: IS-29.a: Public Information Officer. hbbd```b``+@$S4X$ vA$[0,v
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Email can be used to get people: In order for email to work, you need to have a good email distribution list. Develop and pre-test materials C. Develop an action planD. What are priorities within your organization? Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Construct and deliver an appropriate crisis and emergency risk message. If you use an acronym, make sure your audience understands it. Determines what the public needs to know. Tools to enhance the flow of public information are housed. nEAH {27(L(
o 5UR\sR%or=uG5($#MJ (2*8T-\< Develop relationships with other organizations PIOs B. Verdi White: And I believe that that has helped in our relationship with the media. For different audiences, you may need to write different products. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The word zombie comes from Haitian and New Orleans voodoo origins. C. request additional assistance through the National Public Information Support Network. Tammy Kikuchi: The response was overwhelming. For highly visible or controversial matters, it might be best to have a leader in the organization speak. It can be taken alone or before Basic Public Information Officer Training (G290). As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. The role of the PIO is the same regardless of the type or size of the event. D. is only useful on television infomercials. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Coordinate information being distributed to ensure consistency with other agencies messages. Were people prepared for previous incidents? Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. C. is a failed theory and should not be used by modern public information officers. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Consider your resources and your role in ICS. Take a zombie apocalypse for example. Time will also impact the shelf-life of your campaign. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. The PIOs primary responsibility to organizational leadership as an advisor is to: A. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. The Mayors Office developed an outreach campaign known as Red Stick Ready. Evolving media (Web sites, email, blogs, social networking sites, etc.). When preparing written products, it is important that your message is understood. News releases should adhere to the Associated Press (AP) Stylebook. The participant will benefit from participating in entry-level incident command system training prior to taking this course. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. The media will want to get as close as possible to get pictures/audio/interviews. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. The Governor declared the emergency following a similar declaration by Liberty County. Each time this test is loaded, you will receive a unique set of questions and answers. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . What do they already know about the topic? Print medianewspapers and magazinesare the first type of mass media developed. (For example: The suspicious package was the size of a laptop computer. Public information can help people make the right decision at the right time. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3
(Unit 3), List the steps of the 8-Step Model for Strategic Communications. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. (Unit 5). Do you know what to do to protect yourself and your family? . Resident/Non-Resident, Trainer Program, etc. They can be used for personal networking, professional networking, and sharing public information. A Federal structure designed for large-scale, multijurisdictional incidents B. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Break your ideas into one subject per sentence. A good overview of ICS is provided in the independent study . The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. They can be timelesslike encouraging children to be active. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Communication with internal agency personnel is A. not a role undertaken by a PIO. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Use jargon to communicate with your target audience B. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. 140-character stand-alone micro-blog statements. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Brian Hyer: We had all kinds of questions. Increased information needs can be handled. Technology has a great impact on your ability to manage the message. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). What is in it for them? (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. You should set a realistic deadline and interim benchmarks, as needed. 3. For highly technical information, it might be best to prepare a credible subject-matter expert to present. FEMA IS-29: Public Information Officer Awareness Answers. Work to keep them out of danger as you would any member of the public. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Timely updates and corrections to information in evolving incidents. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Television is the main source of news for Americans. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Campaigns that combine a mix of media are more likely to be effective in influencing people. 1. D. seek media release approval from the Communication Unit Leader., 24. Demonstrate that you are in the knowB. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Be accessible and return calls and emails promptly. This course can provide a basic understanding of the PIO function for those new to the position. Describe how to manage the news media at the scene of an incident. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Even a few minutes of practice can make a big difference. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Many edits, however, can be made in real-time and appear almost instantly online. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Please review the IS FAQ's for more information. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. . Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. A media pool: Note: Media pools can cause disagreements among the media. B. How knowledgeable is the audience on this topic? Managing public information is another fundamental element of emergency management. Social marketing is the use of commercial marketing principles to: A. Describe the role of the PIO in an emergency. Hundreds are so ill that they end up being admitted to the hospital. for the incident. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. B. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. List the skills needed to be an effective PIO. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. The news media and local government ask the community to send videos and photos via social media, email, and text messages. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. Selects the right tools for the messages. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Write out the full term on first usage, as appropriate. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. %PDF-1.6
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This fundamental principle is the basis for public information in emergency management in this country. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. endstream
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This lesson presents information on how to effectively communicate with the media and the whole community. 0
The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property.
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